Rahima YakoobRahima has more than 10 years' experience in the automotive industry in branches including information technology, CASE (connected, autonomous, shared and electric), aftersales and finance. She completed her MSc in IT Software Technology and her MBA in International Industrial Management, and is currently pursuing her PhD in the IT-based logistics department at HHL Leipzig. Her PhD research topic is technology-based transformation in the automotive supply chain – the role of organizational development. Her PhD dissertation focuses on the transformation in the automotive supply chain due to ongoing technology disruption, and how organizations can manage the transformation in a successful way.
Evolution of the data value chain and related monetization potential
Innovative technologies, the shift to electrification, shared mobility services and connected vehicles are revolutionizing the automotive industry. Data is a critical element that connects a wide range of diverse technology spectrums. Besides perceiving data as the new oil, it is crucial to comprehend the evolution of the new data value chain. Data collection, making sense of data and data science are the new norms in the automotive industry. This presentation will shed light on the importance of the data value chain and related monetization potential that could further transform the automotive industry.