Speaker Details

Speaker Company

Hal Reisiger


Less is more: maximizing the value of data

Indisputably, data is the fuel that powers the monetization of the digital car. Because of the increasing number of sensors being placed on vehicles and the growing implementation of ADAS services, the data being produced by each vehicle is exploding. Collecting and transmitting irrelevant data will overwhelm any data service and render it useless and unprofitable. At Cosworth, we are placing intelligence at the edge, in each vehicle, that selectively chooses and transmits only the most relevant data. This reduces the requirements, and hence cost, for data storage and transmission while maximizing the value of the data. Less truly is more.