Speaker Details

Speaker Company

Petter Djerf

Petter leads the IoT team within Automotive Sales at HERE Technologies, the leading location company, where he helps OEM’s with business solutions within the areas of location, platform, data monetization, off-board solutions and connected cars in general. Previously he was Sr Account Executive, responsible for the Nordic Automotive sales at HERE technologies - a role that granted many insights in the licensing business and how commercial systems within the connected car ecosystem can be set up efficiently. Prior to HERE Technologies he spent 25 years as a leader, always close to the telematics topic, in the car industry, transport & logistics, public transport as well as in the Swedish Navy.


How to monetize CAN bus data – a case study with Volkswagen Group & HERE Technologies.

OEMs have a pole position to monetize direct customer access and customer data and benefit through cost savings and additional revenue. On the way to implementing data monetization in practice, many legal, technical and commercial issues and challenges arise. This session focuses mainly on the commercial challenges with regard to data sharing at the EU level. Within the session we will use a joint business case from Audi, Nira Dynamics and HERE technologies to exemplify how challenges can be addressed efficiently. We will look into a business case in which sensor fusion software from NIRA Dynamics in Volkswagen group vehicles in combination with the HERE Location Platform are already today producing real-time road surface data from over a million passenger vehicles, for optimized road maintenance operations and improved safety for all.